Palm to Close its Retail Stores
25 01 2008
Palm plans to close its retail stores in an effort to focus on fewer programs and compete more efficiently. All of Palm’s eight branded retail stores, as well as its 26 stores within Airport Wireless shops, are to close. This move may be due to increased competition from Research In Motion’s BlackBerry products. Approximately a year ago, BlackBerry dominated the enterprise market and Palm was popular among prosumers who tend buy devices in retail outlets. Since then, BlackBerry has grown even more successful at selling its handhelds at retail stores, moving onto Palm’s traditional prosumer market.
![]()
The retail stores didn’t make much sense for Palm in the first place, since the company was doing its best in other retail markets. Usually, manufacturers open their own stores when their retail distribution strategy isn’t working, but Palm has reported a string of quarterly losses and may have decided to close the stores and boost its efforts to sell through other retail outlets as a way to cut costs and increase its popularity.
Categories : Mobile




























